Megarama

Word trickles through the expat community that a new movie theater is opening in Marrakech. For these two film fans, this is exciting news. We’ve seen films at the main theater in Gueliz, Le Colisee, but it’s got just one screen. The other theaters – there are a handful spread throughout the medina – are rundown old places that tend to screen Bollywood musicals. I found one ratty theater a short walk from our house, and went up to the projection booth to meet the manager. The middle-aged film lover had grown up in the theater as the son of the owner. He showed me the mostly empty thousand seat theater and a pair of British arclight film projectors dating from the 1930s. He’d upgraded to a new projector (so all the reels could be spliced together on one platter instead of requiring a change each eleven minutes), but the new projector was showing a bad Vin Diesel movie (is there another kind?), which I noticed looked oddly stretched. The film had been shot anamorphically (widescreen format), but the projector was missing the required lens and all the characters looked tall and skinny. The manager acknowledged the problem, but said that none of the poor neighborhood kids who pay 69 cents for a double feature really care. With pirated DVDs available throughout Morocco, he’s riding a downward trajectory of business. Eager to chat about movies, he invited me back to hang out in the projection booth whenever I wanted.

Taking a different approach to the situation is Megarama, the spanking new seven-screen theater 4 kilometers out Boulevard Mohamed VI next to La Pacha, one of Marrakech’s premiere nightclubs. The government hopes to develop this desolate strip of road into a bunch of clubs, casinos, hotels and condos in a sort of Moroccan Las Vegas. In our first week here, we spent one regrettable evening at La Pacha, an oversized Disney-fied version of Marrakech, and haven’t been back since. Late at night taxis line up and charge 100 dihrams for the 20-dirham ride back to the medina. But…. The opening of Megarama has tempted us to head back out Mohamed VI. We’re not sure what to expect, but we hear the new James Bond movie is playing. We’re confident that even in French we’ll be able to follow along. Sadly, the film has been dubbed in French, and while we recognize this as a chance to improve our fluency, we do wonder: Why do the French like to dub movies, when the rest of the world reads subtitles? Do the French secretly not know how to read? (Someone should look into this.) Where other theaters here offer potato chips (huh?), Megarama offers popcorn (yippee!)

Finally, the ushers lead us into the grand theater, and we find 1200 plush red velvet seats and a screen bigger than the Cinerama Dome in LA. It’s two minutes to show time and we’re the only people there. This is just the second day the theater has been open and in fact workers are furiously putting the finishing touches on the lobby, but still, where is everyone? James Bond is, well, James Bond, better than recent entries, and the projection and sound system are admirable. Afterwards, we ask the manager if there are plans to screen films in their original language. We think that with seven screens, they could dedicate at least one to original language with subtitles. With a straight face, the manager in her snappy blue vest tells us that French films are show in the original language, and that other films are shown dubbed in French. OK, then.

As we leave the theater in the late afternoon sunlight, we discover that the overpriced taxis we expected to find queued in front of La Pacha have yet to arrive, and probably won’t for another four hours. Taking in the snow capped peaks of the Atlas Mountains around us, we conjures plans to gt the Megarama to program films in English as we stroll the four kilometers back to the Place Jemaa el Fnaa as dusk gathers.




































